Zhao Alexandre Huang Author

Zhao Alexandre Huang is an Associate Professor holding the French habilitation to supervise research (HDR) in Information and Communication Sciences at Université Gustave Eiffel, France and a member of the DICEN laboratory. In 2026, he was appointed a Junior Member of the Institut universitaire de France (IUF), where he holds a Fundamental Chair dedicated to the study of digital public diplomacy. He currently coordinates the France–Hong Kong bilateral research project “PubDiplo – Transforming France-China Public Diplomacy and Reputation Management in the Digital Era: Policy Shifts, Communication Strategies, and Impact Exploration” (ANR-25-CE41-4061/ RGC-A-HKBU203/25), jointly funded by the French National Research Agency (ANR) and the Hong Kong Research Grants Council (RGC). His research focuses on public and digital diplomacy, China’s international communication, the transnational circulation of narratives, and the formation of transnational media ecosystems.