The Industrial Green Game

Industrial ecology is a concept that has emerged in response to growing public concern about the impact of industry on the environment. In this framework the natural flow (or circulation) of materials and energy that takes place in biological ecosystems becomes a model for more efficient industrial "metabolism." What industrial ecology is and how it may be applied to corporate environmentalism are the subject of The Industrial Green Game.

This volume examines industrial circulation of materials, energy efficiency strategies, "green" accounting, life-cycle analysis, and other approaches for preventing pollution and improving performance. Corporate leaders report firsthand on "green" efforts at Ciba-Geigy, Volvo, Kennecott, and Norsk Hydro. And an update is provided on the award-winning industrial symbiosis project in Kalundborg, Denmark.

The Industrial Green Game looks at issues of special concern to business, such as measuring and shaping public perceptions and marketing "green" products to consumers. It offers discussions of the appropriate roles of government and private business.

Table of Contents

• Front Matter
• The Industrial Green Game: Overview and Perspectives
• Concepts
• Industrial Ecololgy: Closing the Loop on Waste Materials
• Metrics, Systems, and Technological Choices
• Energetics Concepts Drawn from Electricity Production and Consumption
• The Functional Economy: Cultural and Organizational Change
• Environmental Constraints and the Evolution of the Private Firm
• Examples of Environmental Design and Management
• The Industrial Symbiosis at Kalundborg, Denmark
• Environmental Prioritization
• Improving Environmental Performance Through Effective
• Hydro Aluminum's Experience with Industrial Ecology
• Europipe Development Project: Managing a Pipeline Project in a Complex and Sensitive Environment
• Environmental Strategies in the Mining Industry: One Company Experience
• Some Analytical Tools
• Accounting for Environmental Cost
• Public Perception, Understanding, and Values
• Consumer Perceptions of Environmentalism in the Triad
• A Critique of Life Cycle Analysis: Paper Products
• Japan's Changing Environmental Policy, Government Initiatives, and Industry Responses
• Biographical Data
• Index
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