The Lives She Carried

• 
  

  Marketing and PR campaign starting from 1st September to 1st March-

  Author Events & Readings: Aarti Narayan will appear at literary festivals, bookshops, and libraries in Singapore, India, and the UK, with readings and panel discussions on women’s voices, resilience, and cultural heritage.

• Media & Press Features: Outreach to newspapers, literary journals, podcasts, and women’s magazines, with emphasis on Aarti’s personal journey and her recognition in The New York Times (Modern Love: Tiny Love Stories).

• Engagement: Positioning the book for reading group and book clubs s that explore gender, history, and South Asian literature.

• Community & Diaspora Outreach: Partnerships with women’s organisations, cultural associations, and book clubs within the Indian diaspora to amplify visibility.

• Social Media Campaign: A focused digital strategy using quotes, cultural insights, and reader engagement prompts to spark conversation about women’s untold and reclaimed stories on her social media channels.

Married at fourteen, Lakshmi was taught silence was her only armour. But when her husband’s choices threaten her children’s future, she must decide: endure quietly or rebel for their sake. From a Kerala village to Mumbai’s streets, The Lives She Carried is a moving story of resilience, love, and a mother’s quiet defiance.

She was told to be a patient wife. She chose instead to be a brave mother. 

Married at fourteen, Lakshmi was raised to believe sacrifice was a woman’s duty and silence her only armour. But when her husband’s decisions begin to endanger the future of her children, she faces an impossible choice: remain quiet and survive, or find the strength to disobey.

Spanning decades from a small village in Kerala to the bustling streets of Mumbai, The Lives She Carried is a moving portrait of a woman determined to break generations of uncomplaining silence for herself and for the daughters who follow.

Rooted in history and culture, this is a stirring story of love, loss, resilience, and a mother’s quiet rebellion. 

A tale not inherited, but reclaimed.