Fashioning the Asian Century

This volume explores fashion from a Pan-Asian context, exploring the impact of 25 years of political, economic, demographic, and cultural soft power change.

If the 21st century can be described as the Asian century, what does this Pan-Asian ascendency mean for fashion? Fashioning the Asian Century offers various compelling perspectives on this fascinating and urgent question.

Exploring the influence of Asian fashion both within and beyond China, India, Japan, Korea and Thailand, this collection of essays is written by contributors from across the globe. Fashioning the Asian Century covers an exciting range of topics from the work of Asia’s fashion designers to fashion shows and fashion weeks that take Asia as their stage, as well as from consumer behaviour and popular cultural trends across Asia to sustainability and greenwashing in Asian fashion.

Together, these diverse perspectives address, interrogate, unpack and celebrate Asia’s ever-growing significance – from creation to consumption – as a center for fashion in the 21st-century.